Jake Hook, BACP

Jake Hook is an integrative humanistic counsellor who trained at CPPD London on its BACP-accredited Advanced Diploma in Integrative Humanistic Counselling. He works relationally and creatively, balancing practical coping strategies with deeper exploration of the experiences and patterns that underlie distress.

He helps people manage symptoms such as panic, anxiety, stress and addictions while also looking beneath those reactions to identify roots in attachment, past trauma, or life transitions. Jake has experience supporting people across a wide range of issues including sexuality and gender concerns, relationship and intimacy difficulties, eating and self-esteem struggles, trauma and abuse, and challenges related to sexual health and non-traditional relationship structures.

Prior to completing his diploma, he volunteered as a counsellor with the LGBTQ+ helpline Switchboard for over five years and with the charity Talkzone, working with children, young people and adults. He also offers couples and relationship work that encourages honest, explorative conversation and attention to old relational scripts.

Jake is a member of the BACP - the UK professional body for counsellors and psychotherapists - and follows its ethical framework, takes part in regular supervision, and engages in ongoing continuing professional development.

Therapeutic approaches and online support

Jake draws on client-centered, existential and psychodynamic approaches to tailor therapy to each person's needs. Client-centered therapy focuses on offering an accepting, non-judgemental space where the person’s own goals and values guide the work - this approach can help with self-esteem, identity and relationship concerns.

Existential therapy explores questions about meaning, choice and life transitions, supporting people facing uncertainty, major life changes or questions about purpose. Psychodynamic therapy looks at recurring patterns and underlying relational dynamics formed in earlier experiences, which can be useful for attachment issues, intimacy problems and long-standing emotional difficulties.

Finding the right approach is part of the therapeutic process and Jake works collaboratively to determine what fits best for a client’s goals and preferences. The choice of method may evolve as the work progresses.

Online therapy offers flexible ways to connect - video calls, phone sessions, live chat and text-based messaging make it easier to fit therapy around work, family and other commitments. These options increase accessibility for people who prefer remote sessions or who cannot attend in person, while allowing therapists and registered professionals to adapt pace and format to what works best for each person.