Naftoli Lifschitz, BACP

Naftoli Lifschitz is a UK-based psychotherapist who brings 14 years of professional experience to his practice and has supported over 1,000 clients. Accredited by the BACP since 2016, he holds a diploma in counselling and an MA awarded with first-class honours. The BACP is the main professional association for counsellors and psychotherapists in the United Kingdom, and Naftoli uses that professional framework to guide his work.

He has worked in a variety of settings, including from a doctors' surgery and via private referrals from organisations, and he predominantly uses Cognitive Behavioral Therapy as his core model. Over the years he has developed particular expertise in helping people manage depression, stress and anxiety, addictions, relationship difficulties, motivation and self-esteem. He also works with grief, trauma and abuse, family and career concerns, anger, coping with life changes, and related challenges.

Naftoli emphasizes an open, nonjudgmental environment where clients can explore thoughts and feelings without fear. His multicultural awareness and direct communication style help him understand different backgrounds and perspectives. He frames therapy as a collaborative journey and aims to support clients through change, resilience building and personal growth.

CBT and EMDR in online practice

Cognitive Behavioral Therapy, or CBT, focuses on identifying unhelpful patterns of thought and behaviour and learning practical strategies to change them. It is commonly used to address anxiety, depression, stress and difficulties with motivation or self-esteem. Eye Movement Desensitization and Reprocessing, or EMDR, is a structured approach for processing distressing memories and reducing their emotional impact - it is often used for trauma and abuse-related difficulties.

Finding the right therapeutic approach is part of the process, and Naftoli works collaboratively with clients to determine what fits best. He will discuss goals, preferences and how symptoms present, and then recommend whether CBT, EMDR or a combination is likely to be most helpful for the individual's needs.

Online therapy offers practical flexibility - sessions can be carried out by video call, phone, live chat or text-based messaging to suit different schedules and comfort levels. For many people this makes it easier to attend regularly, to maintain continuity of care during life changes, and to access support from where they are while working with registered professionals and therapists.