Wing Yi "Jade" Cheung, BACP

Wing Yi "Jade" Cheung is a licensed therapist with eight years of professional experience working in both the United Kingdom and Hong Kong. She has supported people navigating stress, anxiety, LGBTQ related concerns, anger management, motivation challenges, low self-esteem and confidence, and episodes of depression. Jade favors a collaborative, empathetic approach that encourages open exploration of thoughts and feelings without fear of judgement, and she works with each person to identify practical steps toward a more fulfilling and happier life.

Taking the first step to seek change often requires courage, and Jade aims to provide steady, nonjudgmental support throughout that process. She holds BACP accreditation - the British Association for Counselling and Psychotherapy - a professional body for counsellors and psychotherapists in the UK, which reflects her commitment to recognised standards of practice.

Her practice emphasizes creating a safe space where clients can build insight, strengthen resilience, and develop strategies to manage everyday challenges and longer-standing concerns. Jade is attentive to individual needs and collaborates with clients to tailor the pace and focus of therapy to their goals.

Approaches and Online Support for Personal Growth

Acceptance and Commitment Therapy (ACT) helps people notice unhelpful thoughts and feelings without getting stuck in them, and then take values-driven actions that move life forward. It can be useful for anxiety, stress, and navigating life transitions. Attachment-Based Therapy focuses on understanding patterns formed in early relationships and how they affect current connections, making it relevant for attachment issues, relationship difficulties, and feelings of abandonment or loneliness. Client-Centered Therapy places the client at the heart of the process, offering empathic listening and unconditional acceptance so people can find their own solutions and build self-trust.

Finding the right approach is part of therapy. She works collaboratively with each person to explore which methods feel most helpful based on individual needs, goals, and preferences, and adjusts the approach over time as progress unfolds.

Online therapy using video calls, phone sessions, live chat, or text-based messaging offers flexibility for busy schedules and for those who prefer remote support. Registered professionals can deliver these approaches effectively in online formats, allowing therapy to fit around daily life and making it easier to access consistent care from wherever the client is located.