David Cuff, BACP

David Cuff is a humanistic psychotherapeutic counsellor who works from a core belief in people’s capacity to grow and change. He offers a person-centred, experiential style that aims to help individuals make sense of their experiences and navigate life’s challenges. David adopts a non-judgemental, relational and holistic stance, attending to emotions, body-based sensations and the wider context that shapes a person’s wellbeing. He is LGBTQI+ affirmative and recognises neurodiversity as a difference rather than a disorder, creating space for diverse identities and ways of being.

His practice emphasises present-moment exploration and the use of internal resources, supporting people who are coping with grief, stress, anxiety, relationship difficulties, addiction, trauma, self-esteem issues and life transitions. David pays particular attention to how earlier experiences, including adverse childhood events, influence current patterns and helps clients work toward resolution and greater presence in daily life. His approach is typically gentle and client-led, curious about felt senses and what emerges in session.

David holds a postgraduate qualification in Humanistic Psychotherapeutic Counselling from the University of Brighton and is a member of the BACP (British Association for Counselling and Psychotherapy), practicing within its professional ethical framework. He is also certified in online and telephone counselling, trained in relational depth work and has completed child protection in education training.

Bringing person-centred and somatic-informed care online

David draws on client-centred therapy, emotionally-focused therapy (EFT) and somatic approaches to adapt therapeutic work to an online setting. Client-centred therapy emphasises a respectful, non-directive relationship where the therapist follows the client’s lead and supports self-directed growth, which helps with self-esteem, life changes and relational concerns. Emotionally-focused therapy concentrates on identifying and reshaping patterns in close relationships by exploring core emotions and interactional cycles, making it useful for couples work and attachment-related issues. Somatic therapy pays attention to bodily sensations and how the body stores experience, offering practical ways to work with trauma, stress and anxiety through awareness of felt sense and movement.

Finding the right approach is part of the therapeutic journey and David works collaboratively to determine which methods fit a client’s needs, goals and preferences. He tailors sessions so clients can try different ways of working and adjust the focus as understanding deepens.

Online therapy by video, phone, live chat or text-based messaging offers flexibility and accessibility, allowing people to engage from home or other convenient locations. These formats support consistent scheduling, easier access for those with mobility or time constraints, and continuity of care when in-person meetings are not possible, while allowing registered professionals and therapists to maintain a strong therapeutic relationship.